Viyella is a blend of wool and cotton first woven in 1893 in England, and the "first branded fabric in the world". It was made of 55% merino wool and 45% cotton in a twill weave, developed by James and Robert Sissons of William Hollins & Co, spinners and hosiers. The brand name, first registered as a trademark in 1894, and registered in the United States in 1907, soon covered not only the original fabric, to be sold by the yard (piece goods), but also clothing. At first this was made by separate businesses, but it was not long before Hollins started producing their own clothes and offering franchises to manufacturers who would use the Viyella label. Following increasing emphasis on garment manufacture over the years, Viyella is now a fashion brand for clothes and home furnishings made of a variety of fabrics. The original wool/cotton blend is no longer sold.